I can see the appeal of Enterprise
Projects and Enterprise activities.
Television programmes like Dragons’ Den and The Apprentice have brought
a heightened awareness to lots of people about what it means to be ‘entrepreneurial’. They therefore provide a helpful starting
point for students as ‘successful participants go through a process of
auditioning, presenting and pitching, honing their skills through criticism and
turning themselves into a brand...These programmes are all about
self-improvement and risk-taking in a creative and entrepreneurial economy’
(DCMS, 2006 :23). As educators we also
recognise the value of the transferable skills students can develop, such as
teamwork, problem solving, initiative, creativity, independence and
resilience. However, it’s just not what
the pitch or the assignment is about.
References
Department for Culture, Media and
Sport (2006) Nurturing Creativity in
Young People, London: DCMS.
Rae, D. (2008) Entrepreneurship: from opportunity to
action, 2nd edition, Basingstoke: Palgrave Macmillan.
I agree I enjoyed the programme and have attended a number of seminars and conferences on this subject area. I feel that the growing movement of entrepreneurial educators haven't quite decided themselves what it is all about - it is about creative teaching, embedding entrepreneurial mindsets/ cultures or teaching students to set up their own business - I think the message is fuzzy but moving in the right direction
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